June 19, 2021

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Bally’s Corporation To Receive SportCaller, Major World B2B Cost-free-To-Participate in Video game Provider

PROVIDENCE, R.I., Feb. 8, 2021 /PRNewswire/ — Bally’s Corporation (NYSE: BALY) (the “Company”), a main U.S. service provider of land-based mostly gaming and interactive amusement, these days declared that it obtained SportCaller, just one of the leading B2B free of charge-to-perform (F2P) activity providers for sporting activities betting and media providers across North The united states, the Uk, Europe, Asia, Australia, LATAM and Africa. With deep technologies and solution skills, SportCaller’s main solutions consist of prediction, quiz/trivia, pay-to-engage in, bespoke and convert-important app games. In 2020, SportCaller acquired the Acquisition and Retention Husband or wife Award from each SBC and EGR B2B.

As a top world-wide F2P sports game service provider, SportCaller enhances Bally’s recently introduced acquisitions of Wager.Operates and Monkey Knife Battle, and its media partnership with Sinclair Broadcast Team. Collectively with Wager.Works’ proprietary technologies stack, SportCaller is envisioned to enable Bally’s to start its own suite of F2P online games this calendar year. The acquisition will also permit Bally’s to leverage Sinclair’s media reach to expand its player database in states that at the moment do not allow athletics betting, as properly as produce exhilaration for Bally’s sports betting application.

Even more, SportCaller will enable Bally’s to use F2P game titles as an supplemental player engagement and retention resource in states that authorize sporting activities betting. With extra than 100 video games in about 20 languages, and over 30 sports activities throughout 37 nations, SportCaller’s system is expected to substantially increase Bally’s sturdy geographic existence further than national borders.

“I am delighted to welcome SportCaller to Bally’s Interactive along with Bet.Functions and Monkey Knife Fight,” reported George Papanier, Bally’s President and Chief Executive Officer. “F2P products symbolize a core component of our interactive tactic to drive person acquisition to Bally’s ecosystem. SportCaller presents exceptional solutions and I am self-assured that its revolutionary system and deep international skills will significantly contribute to our developing interactive platforms.”

Jointly with Wager.Performs and Monkey Knife Struggle, SportCaller and its technology enhancement centre, which is made up of additional than 40 dedicated engineering resources, will join the Bally’s Interactive division. This blend will augment Wager.Works’ progress sources and support accelerated innovation and deployment of new merchandise that are previously underway.

“Joining Bally’s is a milestone instant for the SportCaller staff,” said Cillian Barry, Founder and MD at SportCaller. “I look ahead to functioning with Bally’s gifted crew as we continue to create an ground breaking F2P product or service that engages sporting activities fans on a world wide scale.”

Financial conditions of the transaction have been not disclosed.

Advisors

Jones Working day served as legal advisor to Bally’s Company. Maples Team served as lawful advisor to SportCaller and its shareholders. Oakvale Cash served as economical advisor to SportCaller.

About Bally’s Company

Bally’s Company currently owns and manages 11 casinos throughout 7 states, a horse racetrack and 13 licensed OTB licenses in Colorado. With extra than 5,900 staff, the Company’s operations involve 13,260 slot machines, 459 video game tables and 2,941 lodge rooms. Subsequent the completion of pending acquisitions, which contain Tropicana Evansville (Evansville, IN), Jumer’s On line casino & Hotel (Rock Island, IL), and MontBleu Vacation resort On line casino & Spa (Lake Tahoe, NV), as effectively as the building of a land-dependent on line casino in the vicinity of the Nittany Mall in Condition College or university, PA, Bally’s will have and control 15 casinos across 11 states. Its shares trade on the New York Stock Exchange underneath the ticker image “BALY.”

About SportCaller

SportCaller is the leading cost-free-to-play sporting video game company, whose platform permits supporters to link and contend throughout a wide range of sports. It presents totally free-to-play and jackpot video games for operators and media homeowners, building new accounts allied to trackable stages of elevated participant-exercise and loyalty. SportCaller functions with shoppers in Uk, Europe, Asia, Australia, Africa and North The united states. SportCaller not too long ago retained its crown for Greatest Acquisition & Retention Partner at the EGR B2B 2020 Awards cementing its position at the forefront of the emerging F2P vertical.

Forward Searching Statements

This interaction includes “forward-looking” statements within just the indicating of Portion 27A of the Securities Act of 1933, as amended, Part 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. All statements, other than historic facts, including future money and working success and Bally’s Corporation’s options, objectives, expectations and intentions, authorized, economic and regulatory situations and any assumptions underlying any of the foregoing, are ahead-searching statements. Forward-seeking statements are occasionally recognized by text like “may,” “will,” “should,” “potential,” “intend,” “expect,” “endeavor,” “seek,” “anticipate,” “estimate,” “overestimate,” “underestimate,” “believe,” “could,” “project,” “predict,” “continue,” “target” or other comparable text or expressions. Forward-hunting statements are primarily based upon present-day programs, estimates and anticipations that are subject matter to dangers, uncertainties and assumptions. Should really one or additional of these risks or uncertainties materialize, or need to fundamental assumptions demonstrate incorrect, actual success might change materially from those indicated or anticipated by such ahead-on the lookout statements. The inclusion of such statements need to not be regarded as a illustration that such plans, estimates or expectations will be attained. Vital aspects that could cause genuine outcomes to vary materially from these options, estimates or expectations contain, among others, (1) uncertainty surrounding the ongoing COVID-19 pandemic, including uncertainty relating to its extent, period and effect, the ensuing closure of Bally’s attributes (all of which have re-opened at some confined level of potential) and the threat that the ongoing COVID-19 pandemic may perhaps have to have Bally’s qualities to near all over again for an indeterminable period of time (2) the time it will choose Bally’s to return its services to whole capacity and the restrictions relevant to its services till then (3) the costs to comply with any mandated well being demands connected with the virus (4) client responses as Bally’s services carry on to operate under various restrictions such as the time it normally takes prospects to return to the amenities and the frequency with which they visit Bally’s facilities (5) the economic uncertainty and challenges in the overall economy ensuing from the ongoing COVID-19 pandemic, together with the resulting minimized ranges of discretionary buyer investing (6) difficulties Bally’s may face in bringing workforce back again to get the job done on re-opening of its amenities (7) sudden expenditures, fees or charges resulting from the not long ago done acquisitions (8) uncertainty of the expected fiscal efficiency of Bally’s, together with the failure to know the anticipated added benefits of its acquisitions (9) Bally’s means to put into practice its company technique (10) evolving authorized, regulatory and tax regimes (11) the results of competitors that exists in the gaming business (12) the steps taken to reduce charges and losses as a end result of the COVID-19 pandemic, which could negatively impression visitor loyalty and our skill to catch the attention of and keep workers (13) hazards affiliated with improved leverage from Bally’s recently concluded and proposed acquisitions (14) the lack of ability or unwillingness of the lenders beneath our revolving credit facility to fund requests that we might make to borrow quantities underneath the facility (15) enhanced borrowing expenses affiliated with bigger degrees of borrowing, (16) the possibility that contemplated acquisitions, and the predicted benefits therefrom and the timing thereof, do not take place as planned or at all and (17) other danger variables as detailed less than Aspect I. Merchandise 1A. “Risk Factors” of Bally’s Annual Report on Type 10-K for the fiscal 12 months finished December 31, 2019 as submitted with the Securities and Exchange Fee on March 13, 2020 and Bally’s Quarterly Report on Kind 10-Q for the fiscal quarter finished September 30, 2020 as submitted with the Securities and Exchange Commission on November 6, 2020. The foregoing checklist of crucial elements is not distinctive.

Any forward-hunting statements speak only as of the day of this communication. Bally’s does not undertake any obligation to update any ahead-seeking statements, regardless of whether as a outcome of new information or growth, future events or or else, apart from as demanded by regulation. Visitors are cautioned not to position undue reliance on any of these forward-seeking statements.

Bally’s Corporation

Trader Get hold of

Steve Capp
Executive Vice President and Chief Monetary Officer
401-475-8564
[email protected]

Media Get in touch with

Richard Goldman / David Gill
Kekst CNC
646-847-6102 / 917-842-5384
[email protected]

SportCaller

Media Contact

Romilly Evans
Purple Knot Communications
[email protected]

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Resource Bally’s Company