April 13, 2021


Advances in world technology

Brafton ramps up FFVA Mutual’s digital marketing application


FFVA Mutual is a Florida-centered company that supplies workers’ compensation insurance coverage throughout all big industry teams.

When they initially approached Brafton back in 2017, it was strictly for copywriting. But as they’ve expanded the access of their digital internet marketing software, our partnership has deepened.

“Brafton has been a excellent husband or wife for information and other parts I was not initially intending,” Melissa Cover, VP Marketing and advertising & Manufacturer Enhancement, mentioned. “Truthfully, they’ve been an extension of our section. They’ve permitted me to create and expand what we can create.”

The challenge: Content creation at scale

“Our largest obstacle and obstacle was content generation,” Melissa mentioned. “We have a incredibly compact and nimble advertising and marketing department here. I required content material products and services simply because we were commencing a weblog. We preferred to placement ourselves as brand specialists and champions in that space.”

Reliability is the essence of advancement at any business. FFVA Mutual has lots of it—they’ve been in organization for 65 yrs. They just essential support demonstrating it on the web.

The solution: Written content-fueled marketing strategies

Our perform at a look

  • 12 statements of do the job.
  • 130+ initiatives.
  • Web optimization technique.
  • eBooks.
  • Infographics.
  • Custom illustrations
  • Site posts.
  • Landing internet pages.
  • The Content Promoting System.

Melissa was drawn to Brafton’s messaging on content creation, but also the versatility of our pricing design, which will allow clientele to simply re-allocate commit across jobs.

“I’ve worked with several diverse companies and companies by retainer or every month expenditure, and accountability is not normally there,” she mentioned. “I like Brafton’s strategy to that due to the fact it was a lot more of an à la carte set up dependent on what labored for their shoppers as opposed to a financial benefit for that thirty day period.”

The to start with handful of many years of our partnership have been concentrated generally on web site crafting. The target was to build new, nicely-crafted content material that showcased FFVA’s knowledge and know-how.

In 2019, we produced an E-book, landing site, infographic and numerous site posts committed to a “Return to Work” campaign, which focuses on furnishing guidance to companies as they aid hurt workforce get back into the swing of issues. The marketing campaign ended up becoming 1 of the most prosperous we’ve labored on so considerably. FFVA repurposed the infographic and E-book for direct mail strategies.

Simply click on the image previously mentioned to see a person of our the latest infographics for FFVA.


Since then, we have continued to get the job done on a mixture of blog site material, customized illustrations, infographics, eBooks and landing webpages.

In late 2020, FFVA also started making use of Brafton’s proprietary Articles Internet marketing Platform, which organizes all deliverables, communications and undertaking statuses in 1 intuitive net portal.

“Communication has been seamless, and it is been outstanding mainly because they are always responsive and educational,” Melissa explained of her Brafton crew. “Whenever I have a concern or want to achieve out to them with a specific want, they quickly glance into it and make it happen for me.”

The consequence: A lot more traffic, a lot more potential customers

  • Tripled the overall amount of natural key word rankings in 2020.
  • Amplified the quantity of referring domains to the weblog from 2 to 28 in 2020.
  • 14% improve in blog site periods in 6 months.
  • 9% maximize in new buyers in 6 months.

“When we started off performing on Seo and keyword phrases for a net webpage, we went from quite much unranked for that marketing campaign to constantly remaining on webpage 1 or 2, depending on the region in terms of analytics.” Melissa reported.

She chalks substantially of this achievement up to how simple it has been to do the job with her focused Brafton crew.

“I’m impressed with numerous of their qualities—their regularity, interactions, top quality of function, versatility and adaptability,” she discussed. “They’re examining off all the boxes, and which is the cause for our extensive-expression partnership and partnership.”

Searching in advance, we hope to broaden on these successes with laser-centered, diligently qualified Search engine marketing campaigns. Our purpose is easy: A lot more targeted traffic, extra qualified prospects and, eventually, additional gross sales for our shopper.