HONG KONG SAR – Media OutReach – 5 January 2021 – The COVID-19 epidemic has lasted for approximately a 12 months. The sharp slide in the road site visitors has been impacting core shopping districts in all places. In addition, less than the “Anti-epidemic Fund”, the Innovation and Technological innovation Commission (ITC) introduced the ” Distance Organization (D-Biz) Programme subsidy. Escalating quantity of substantial and medium-sized enterprises have turned to the on line marketplace, setting up sites and opening online retailers, in an hard work to open up on the internet income channels to get better some of their corporations for the duration of the epidemic.
As several providers are not familiar with web page engineering, site optimization and Seo marketing are normally ignored. In point, Search engine optimisation is 1 of the highest ROI of numerous on the internet internet marketing channels and it is deserving of a lengthy-phrase financial commitment.
HKGSEO has executed Search engine optimization for more than 500 enterprises, with the Search engine marketing approach bringing considerable visitors and sales to the corporations. Leveraging on their a long time of knowledge, they now provide free of charge site analysis (really worth HK$2,000) for all content material types. Here are some web page evaluation tasks HKGSEO has engaged in:
CMS Net Material Administration System
We endorse using the most well known CMS in the sector to establish a site. Well-known CMS this sort of as WordPress, Wix, Shopline, and Shopify will make it less difficult to deal with web content material and make the web page much easier to crawl and index by look for engines.
HKGSEO therefore cautions from website style providers that use their have CMS. Usually speaking, these sites are not Website positioning friendly. For example, they could have unwanted attributes this sort of as replicate webpage titles, dynamic URLs, or classification pages that cannot update new articles, etcetera. These attributes are disadvantageous to implementing Search engine optimisation ideas, which ultimately potential customers to the redesigning of the complete web site, resulting in a much larger cost.
SSL Web site Stability Certification
If your internet site does not have an SSL certificate (HTTPS) installed, it will be marked as an insecure web-site by the browser, which will adversely have an impact on the trustworthiness and conversion charge. SSL must be mounted quickly to guard client facts, particularly for e-commerce web-sites. There are some free SSLs obtainable on the industry, such as Let’s Encrypt, with compensated quality certificates recommendation by on the internet stores.
Mobile Model of The Web page
The most up-to-date particular laptop or computer and World wide web penetration survey released by the Census and Studies Division shows that a lot more than 5.97 million people today in Hong Kong have cell phones, and 99.7% of the buyers entry the Internet on smartphones, larger than individuals connected to desktops or other units. In addition to, Google has launched the Cellular-First Indexing cell variation of content material precedence indexing. If your website does not have a cell variation, the position will be lousy and a lot of site visitors will be shed.
Site Loading Pace
According to analysis, more than 68% of viewers will leave a web-site when it will take more than 3 seconds to open up. The principal rationale for the sluggish loading is the use of shared web hosting or non-nearby web hosting. Switching to local internet hosting, SSD or CDN can correctly improve the loading pace.
Web page Content
Is the web-site content material of significant good quality? Does it solution the questions of likely shoppers? To construct up the content, some corporate web-sites have piled up keyword phrases, and some have printed blog article content often. However the content material of the content is sometimes plagiarized from news media. Plagiarism can make lookup engines recognize the all round site quality as minimal, which will in transform influence the rating.
Websites and on the internet outlets are platforms that market enterprises. An optimized internet site will reward two times the success with half the work of each on the internet and offline advertising and marketing strategies blended.
Be sure to log on to www.hkgseo.com, fill in the web page, email and call variety, and our community promotion experts will reply within just just one doing the job day and arrange a free of charge Website positioning investigation and session.
HKGSEO focuses on web site Search engine optimization companies. It is started and operated by previous Google workforce. The business is dependent in Hong Kong and has branches in Shenzhen, Singapore and Australia. It is committed to supplying very affordable, a person-cease digital marketing and advertising solutions for compact and medium-sized enterprises. Digital internet marketing options include: Web optimization, SEM, social media marketing and world-wide-web layout, etc.
Internet site (Chinese)：www.hkgseo.com