Ever considering the fact that I was youthful, I’ve been captivated by engineering and technologies — enthralled by new gadgets and curious about what made them perform. I did not feel I could be more obsessed with engineering, but 2020 proved me erroneous. This calendar year gave me an even greater appreciation for all that it does and can potentially do. We had to reshape our life, rethink the way we run and turn out to be much more versatile — and know-how produced it feasible for us to do so. 2020 bolstered my determination to completely tap the infinite electricity and possible of tech to give individuals individualized experiences that enrich their life and enable them to express themselves.
As we close out this calendar year and I consider of what is to appear in 2021, I sense encouraged by all the methods Samsung is cultivating open up collaboration and driving innovation ahead to empower people today on their individual journeys. We have hardly ever believed in a one-dimensions-suits-all cell working experience and we by no means will. We led the charge with 5G and altered the condition of the long term with a sequence of foldable smartphones. Now, we’re functioning on innovative developments in 5G, Synthetic Intelligence (AI) and the Web of Matters (IoT) that will redefine the parameters of what cellular can do and give individuals the freedom to tailor their mobile ordeals to suit their lives — not the other way all-around.
This 12 months, Samsung stayed true to its mission and forged new paths for landmark engineering that will shape the future period of cellular innovation. Our eyesight of clever, related units with cell phones at the heart has develop into a fact. 2020 observed 5G — a technological know-how Samsung has been pioneering for far more than a decade — go into the limelight. More than the program of the very last 10 many years, Samsung laid the groundwork for the fifth technology of mobile technological know-how by helping to create the world 5G infrastructure. And in 2019, we unveiled the world’s initial commercial 5G smartphone and pill: The Galaxy S10 5G and Galaxy Tab S6 5G. Samsung has been pushing to democratize 5G ever given that. We are closing out the calendar year with 20 5G products in the Galaxy ecosystem.
There was also rising momentum powering foldable smartphones, a group we launched commercially with the Galaxy Fold in 2019 and highly developed with the launch of Galaxy Z Flip and Galaxy Z Fold2 in 2020. Through our longstanding marketplace-foremost partnerships, we established an open ecosystem for foldable units and fostered UX innovation that enabled us to make an increased consumer practical experience with optimized application interactions and displays. The Z Fold2 was praised as a smartphone that reimagines what’s doable with mobile technology and I’m thrilled to say, it’s just a trace of what is to come as we go on to explore, evolve and develop this classification-altering space.
We also built headway in our efforts to make the world a better, extra sustainable spot. In partnership with the United Nations Growth Programme (UNDP), we promoted the 17 Sustainable Improvement Targets on far more than 80 million smartphones, mobilizing and empowering the Galaxy group via our Samsung International Targets application. And we keep on to take dedicated motion all over our solution lifecycle to aid the environment transition to a round economic system — by extending merchandise longevity, building larger use of sustainable resources in our packaging, and creating environmentally mindful products and add-ons.
Mobile Improvements to Observe in 2021
I’m thrilled with what Samsung achieved this year, but as passionate pioneers fully commited to defying boundaries to progress, we’re normally imagining about what’s following. Our smartphones are definitely turning out to be extensions of ourselves, and with so lots of people working remotely and spending additional time entertaining themselves at dwelling, video quality and abilities on cell equipment have moved entrance and center.
From teleworking and digital celebrations to gaming and online dance difficulties, the environment is creating, sharing and streaming more video clip than ever. Whether you choose to edit footage like a professional or just want clever, multitasking lenses to do the significant lifting for you, the Samsung Galaxy will be extra than all set to meet the requires of the video clip-obsessed in 2021. When it comes to improvement in this place, it’s going to be an epic new 12 months.
Our engineers and developers have also been performing difficult to extend remarkably sophisticated on-product AI capabilities in just the Galaxy household, enabling our gadgets to continuously master from day by day things to do and routines to choose improved pics and movies, increase battery life and storage room, optimize shows and significantly more. We’re scheduling to extend these personalized capabilities to just about every side of Galaxy’s item portfolio to empower people to be productive and do all the things they enjoy.
And because we live in an interconnected environment that demands interconnected devices, Samsung continues to vigorously assistance open up source investigate and collaboration. It is how we evolve new abilities that can be deployed throughout products, purposes and solutions to permit much more folks to advantage from all that technological innovation has to supply. Many thanks to the open ecosystems we’ve developed working in tandem with other like-minded marketplace leaders, we’re creating related, appropriate innovation that will get us into an exciting new era of integrated cell experiences.
We’ve previously state-of-the-art breakthrough technologies like extremely-wideband (UWB) through ongoing open collaboration with important associates. And shortly, we’ll be rolling out incredible connectivity capabilities that will remodel the way you open doors and empower seamlessly built-in vehicle encounters that make personalised car or truck connectivity a aspect of your digital life. We’re also generating it simpler to swiftly identify the factors that subject most, from your keys to your wallet — even your family pet.
As we introduce new and interesting improvements, our variety-a single purpose is and will constantly be to develop activities that persons can have confidence in, understanding we will handle their facts with the utmost treatment and keep their particular details secure each and every stage of the way. These new equipment will supply amazing customized cell ordeals and will be built with stability and privacy leading of intellect.
The Samsung Guarantee
We consider all people should really have obtain to the most recent cell systems and a spectrum of merchandise solutions that give unfettered, personalised ordeals. In 2021, our various item portfolio will deliver breakthrough abilities that empower you and in no way hold you back again.
True to our heritage of remaining in advance of the curve with trailblazing mobile tech, we’ll be growing our portfolio of foldables, so this groundbreaking classification is a lot more accessible to absolutely everyone. And while we’re previously acknowledged for our groundbreaking cameras, we’ll never ever halt making an attempt to outdo ourselves — so be on the lookout for super-clever, professional-quality digital camera and video clip abilities in 2021. We’ve also been paying out attention to people’s preferred areas of the Galaxy Note encounter and are fired up to add some of its most properly-liked options to other equipment in our lineup.
Restrictions and boundaries are for other brands. At Samsung, we relentlessly take a look at the existing guidelines simply because we know the margins for what engineering can do are confined only by the scope of our creativeness — and ours appreciates no bounds.
Thank you to all people who supported us in 2020. I seem forward to sharing extra in January!